What dmrabbit is

dmrabbit answers the people who engage with your Instagram account. When someone comments on your post or reel, or sends you a direct message, dmrabbit can reply in the comment thread, send them a DM, or both, using rules you write once.

It is built for creators and small businesses who get more comments and messages than they can answer by hand, and who lose sales or followers in the gap.

What it actually does

You connect one Instagram professional account. You build automations: a trigger (someone comments, someone messages you), optional conditions (only on these posts, only when they say this word), and the message to send. From then on, dmrabbit watches that account and answers on your behalf.

Everything it does is something you could do yourself in the Instagram app. It just does it immediately, every time, without you being awake.

Two people, and the difference matters

Throughout this documentation, you are the person who owns the Instagram account and pays for dmrabbit. The other person is the person who commented or the person who messaged you - someone on Instagram interacting with your content.

Where a sentence could mean either, we name which one. It matters most around the follow gate and the messaging window, where the rules apply to them rather than to you.

One Instagram account

dmrabbit works with a single Instagram account per dmrabbit account, on every plan. This is how the product is designed rather than a limit you can pay past, so nothing here assumes you have several.

Three things it is not

• It is not an Instagram manager. dmrabbit never posts, schedules, edits or deletes your content. The Posts section shows you what you have already published so you can point an automation at it.
• It is not a bulk messaging tool. Every message it sends is a reply to something a real person did, inside the limits Instagram sets. There is no way to message people who have not contacted you.
• It is not only an inbox. There is an inbox, and it is genuinely useful, but the automation engine is the product. The inbox exists so you can take over the conversations an automation should not answer.

Where to go next

If you want the mechanics, read How it works. If you would rather get something running, start with Getting started.