# dmrabbit > Automate Instagram comment replies and DMs. Set your rules once and let them run. dmrabbit is a SaaS for automating Instagram engagement. When someone comments on a connected professional account's post or reel (or sends a DM), dmrabbit catches it via webhook and runs the customer's rules - auto-replying in the comment thread, sending a private-reply DM, and/or replying to DMs. It uses the official Instagram API with Instagram Login (no Facebook Page required). ## Features - Automations on five triggers: a comment on a post or reel, a comment during a live broadcast, a direct message, a reply to a story, and an @mention in someone's story. - Keyword matching (any, contains, or exact) scoped to all posts or to specific ones. - An optional follow gate: ask the person to follow before the reply is delivered. - Unified inbox for comments and DMs, with manual human replies. - Comment moderation: hide, unhide or delete a comment from the inbox. - Automatic moderation (paid plans): incoming comments on posts and lives are checked against a built-in wordlist the customer can edit, and anything matching is hidden before any automation replies to it. Hiding makes a comment invisible to everyone except its author, who is not notified; nothing is deleted. - Contacts: one record per person who has interacted, with the option to stop automations replying to someone. - Analytics on reach, engagement, and audience. - Bio pages (link-in-bio) with posts, links, and short articles. ## Plans - Free: For trying dmrabbit on a single account. - Starter ($5.90/mo or $59/yr; in India ₹349/mo or ₹3,490/yr): For a creator who wants every comment and DM answered. Visitors in India are billed in INR and everyone else in USD. The INR price is set on its own, not converted from USD. ## Documentation Full product documentation lives at https://dmrabbit.com/docs. - Introduction & concepts: https://dmrabbit.com/docs/introduction - What dmrabbit is, the words it uses, and how the whole thing fits together. - Getting started: https://dmrabbit.com/docs/getting-started - From signing up to your first automation answering a real comment. - Connecting Instagram: https://dmrabbit.com/docs/instagram - The account you need, the permissions we ask for, and staying connected. - Automations: https://dmrabbit.com/docs/automations - Triggers, keywords, messages, and exactly when an automation replies. - The follow gate: https://dmrabbit.com/docs/follow-gate - Ask for a follow before the DM, and why it works the way it does. - Inbox: https://dmrabbit.com/docs/inbox - Comments and DMs in one place, replying by hand, and moderating comments. - Moderation: https://dmrabbit.com/docs/moderation - Hide abusive comments automatically, before your automations answer them. - Contacts: https://dmrabbit.com/docs/contacts - Everyone who has interacted with you, grouped by person. - Posts: https://dmrabbit.com/docs/posts - Your posts and reels, and which ones an automation is watching. - Analytics: https://dmrabbit.com/docs/analytics - Every number defined, and what each one does and does not include. - Bio pages: https://dmrabbit.com/docs/bio-pages - Your link-in-bio page, its posts and articles, and how it is published. - Plans, pricing & billing: https://dmrabbit.com/docs/plans - What each plan includes, how to change it, and how billing works. - Usage & limits: https://dmrabbit.com/docs/limits - What counts against your plan, when it resets, and what happens when it runs out. - Account & settings: https://dmrabbit.com/docs/account - Your profile, your devices, your data, and closing your account. - Support: https://dmrabbit.com/docs/support - How to get help, and what happens after you open a ticket. - Privacy, data & legal: https://dmrabbit.com/docs/privacy - What is stored, for how long, and the rights you have over it. - Troubleshooting: https://dmrabbit.com/docs/troubleshooting - Something is not working. Find the symptom, get the cause and the fix. ## Key pages - Full text of the homepage, as one file: https://dmrabbit.com/llms-full.txt - Home: https://dmrabbit.com/ - Pricing: https://dmrabbit.com/pricing - Documentation: https://dmrabbit.com/docs - Blog: https://dmrabbit.com/blog - Contact: https://dmrabbit.com/contact - Privacy: https://dmrabbit.com/privacy - Terms: https://dmrabbit.com/terms - Refunds and cancellation: https://dmrabbit.com/refunds - Cookie policy: https://dmrabbit.com/cookies - Acceptable use: https://dmrabbit.com/acceptable-use - Sub-processors: https://dmrabbit.com/sub-processors - Data deletion: https://dmrabbit.com/data-deletion