Instagram comment + DM automation
Turn comments into customers.
Someone comments "LINK" on your reel. dmrabbit replies in the thread, DMs them what they asked for, and captures the lead - in seconds, on the official Instagram API, while you make the next post.
Free forever plan. No credit card. Live in 5 minutes.
maya.makes LINK 🙏
2s Replyyou Author DMed you 💌
Here it is, Maya 👉 yourshop.com/drop
Delivered · 1s
omg that was instant 😳
ordered! 🖤
A reel comment answered, replied to, and closed in the DMs - in about a second.
Live in three steps
Connect Instagram
Log in with your professional account through Instagram. No password shared, no Facebook Page required.
Build your rules
Pick a trigger, add keywords, and write the reply and DM. Add a follow gate when you want followers first.
Let it run
Switch it live. dmrabbit handles every matching comment and message from then on, day and night.
What will you automate first?
Four plays customers run every day. Each one is a single rule you can copy tonight.
Drop the link
Caption your reel "Comment LINK" and deliver it by DM. Your link lands in their inbox instead of hiding in your bio.
LINK 🙏
Here you go 👉 yourshop.com/drop
Launch day
The drop goes live and 800 people ask the price. Every single one gets the list and a code, instantly.
PRICE? 👀
Full price list + a 10% launch code 🎉 yourshop.com/prices
Grow followers first
The follow gate asks non-followers to follow before the DM unlocks - and verifies it actually happened.
Follow us to unlock the guide 🔓
I'm followingVerified ✅ here it is: yoursite.com/guide
Answer FAQs on autopilot
Shipping, sizes, hours - keyword rules answer the questions you are tired of typing. Step in from the inbox any time.
Do you ship to the UK?
We ship worldwide 🌍 3-5 days, free over $50.
Built to close, not just to reply
Set your rules once. dmrabbit answers in seconds, around the clock, on the official Instagram API.
Reply in public, close in DMs
One rule posts a public reply everyone can see and sends the private DM that seals it. The thread shows your audience you answer fast; the DM carries the link, the price, the pitch.
sofia.knits How much is it? 👀
2m Replyyou Author Just DMed you the details 💬
2mHere is the full price list plus a 20% welcome code 👉 yourbrand.com/prices
Delivered · 2m
Turn commenters into followers
Switch on the follow gate and dmrabbit asks non-followers to follow before the DM is delivered. It checks the follow actually happened, then sends. Your public reply always posts, gate or not.
You are one follow away 🔓 tap below once you are in.
I'm followingFollow verified
Here is the packing guide ✈️ yoursite.com/guide
Keyword rules
Exact word, phrase, or any comment at all - with exclude lists so "unsubscribe" never triggers "subscribe".
Unified inbox
Every comment and DM in one thread. Take over from the automation and reply by hand whenever you want.
Analytics
Reach, engagement, and audience insights from Instagram, next to what your automations actually did.
Multiple accounts
Separate rules on every account you manage, one dashboard, one click to switch.
Bio pages included
A fast link-in-bio page with posts and links, on every plan. Your DMs and your bio, one tool.
Live in minutes
No flowcharts to debug. Pick a trigger, type the reply, publish. Most rules take under five minutes.
Simple pricing that scales with you
Start free on a single account, no credit card. Move up when you outgrow it.
Free
For trying dmrabbit on a single account.
Free
No card required
- 1 Instagram account
- 1 bio page
- 500 comment replies / mo
- 500 messages / mo
- Unlimited contacts
- 10 automations per account
- Story reply automations
- Story mention automations
- Live comment automations soon
Starter
For a creator who wants every comment and DM answered.
$5.90 /mo
or $59/yr
- 2 Instagram accounts
- 2 bio pages
- Unlimited comment replies
- Unlimited messages
- Unlimited contacts
- Unlimited automations
- Story reply automations
- Story mention automations
- AI replies for comments and DMs soon
- Live comment automations soon
Pro
PopularFor brands and agencies running many accounts.
$59 /mo
or $590/yr
- 15 Instagram accounts
- 15 bio pages
- Unlimited comment replies
- Unlimited messages
- Unlimited contacts
- Unlimited automations
- Story reply automations
- Story mention automations
- AI replies for comments and DMs soon
- Live comment automations soon
Learn the playbook
Guides and plays from the blog - how creators put automation to work.
All articles
What Is Comment-to-DM Automation? (Simple Definition + How It Works)
Comment-to-DM automation replies to an Instagram comment and sends a private DM automatically. Here is the definition, how it works, and why brands use it.
#comment to dm automation#instagram automation definition#instagram automation basics
dmrabbit vs ManyChat: Instagram Automation Compared (2026)
dmrabbit and ManyChat both automate Instagram comments and DMs. Here is how they differ on pricing, setup, and who each one is actually built for.
#dmrabbit vs manychat#manychat alternative#instagram automation comparison-
Best Instagram Automation Tools in 2026 (Complete Guide)
An Instagram automation tool replies to comments and sends DMs automatically. Here is how they work, what to look for, and how the top tools compare in 2026.
#instagram automation tool#instagram automation software#best instagram automation
Questions, answered
Is dmrabbit safe? Can it get my account banned?
No. dmrabbit runs on the official Instagram API with Instagram Login: you sign in with Instagram directly, we never see your password, and every reply stays inside Instagram's own rate and messaging limits. You can disconnect any time from your dashboard.
Do I need a Facebook Page?
No. You need an Instagram professional account (Business or Creator), which is a free switch inside the Instagram app. That is it.
What can one automation do?
React to a comment or DM that matches your keywords. On a comment it can reply publicly in the thread and send a private DM, together or separately. On a DM it replies in the chat. Add a follow gate when you want the follow first.
What happens while I sleep?
The same thing that happens while you are awake. Comments and DMs get answered in seconds, leads land in your inbox, and the activity log shows you every action the next morning.
How is this different from ManyChat or Chatfuel?
Those are large flow-builder platforms, priced by contact count and built for complex bot journeys. dmrabbit does the one job most accounts actually need - answer comments and DMs, deliver the link, gate on a follow - with flat plans and a setup that takes minutes, not a weekend.
Is the free plan really free?
Yes. Free forever on one Instagram account, with a monthly reply allowance and no credit card. Upgrade only when you outgrow it.
5 minutes to live
Post your next reel with the answer ready.
Connect Instagram, write one rule, and every "link?", "price?", and "how much?" gets answered - even at 3am.
Start for freeFree forever plan. No credit card required.