Reading your analytics
Two sources of numbers that behave completely differently.
The analytics page combines two things, and telling them apart explains almost every question about it.
| Source | Covers | Always available? |
|---|---|---|
| Followers, reach, interactions, audience | No - see below | |
| dmrabbit | Messages, replies, automation results | Yes, always |
Instagram needs 100 followers
Instagram does not provide analytics for accounts with fewer than 100 followers. This is Instagram's rule and applies to every tool, including Instagram's own. If your account is under that, those figures will be empty and there is nothing to fix.
dmrabbit's own numbers still work. Everything about your messages, replies and automations is measured here regardless of follower count.
Time ranges
7, 30 or 90 days.
Why these numbers differ from the Instagram app
Instagram calculates its metrics its own way over its own periods. Small differences are normal and are not a sign anything is wrong.