A bio page sitting empty except for a website link is a missed opportunity, there's room for more, and most of what belongs there depends on what you actually want a visitor to do next. Here are 20 ideas, grouped by goal.

If you want to sell something

  1. A link to your best-selling or newest product
  2. A limited-time discount code with an expiry date
  3. A bundle or collection page rather than a single item
  4. A pre-order or waitlist link for something not yet released

If you want to book appointments or calls

  1. A direct booking calendar link
  2. A free consultation or discovery call link
  3. A service menu with pricing
  4. A waitlist link for a fully booked service

If you want to grow an email list or audience

  1. A newsletter sign-up link
  2. A free downloadable guide or checklist in exchange for an email
  3. A webinar or event registration link
  4. A community or group sign-up link, Discord, Facebook group, or similar

If you want to showcase your work

  1. A portfolio or case study gallery
  2. Your most recent or best-performing content, pinned to the top
  3. Client testimonials or a reviews page
  4. A media kit, especially useful for creators pitching brand partnerships

If you want to point people elsewhere

  1. Links to your other social platforms
  2. A link to your YouTube channel or podcast
  3. A contact or "get in touch" page
  4. Links to press features or media mentions

How to actually choose which ones to include

Not all 20 belong on the same page at once. Pick two or three that match what you most want a visitor to do right now, and feature those clearly, rather than listing everything you could possibly want someone to see. A page trying to do everything usually accomplishes less than one built around a single, clear priority.

Update it as your priorities shift

What belongs at the top changes as your business or content does, a launch this month, a different offer next month. Treating the bio page as something you revisit regularly, rather than something set up once, keeps it actually useful instead of quietly stale.

FAQ

How many links should be on an Instagram bio page?
Fewer than it's tempting to include. A handful of clear priorities tends to convert better than a long, undifferentiated list.

Should I include links to other social platforms on my bio page?
It depends on your goal. If keeping people engaged with your Instagram content specifically matters more, linking away to other platforms can dilute that. If cross-platform growth is the priority, it's a reasonable inclusion.

What's the most important thing to feature on a bio page?
Whatever you most want a visitor to do right now, a current offer, your newest content, or a booking link, positioned clearly rather than buried among less important options.

For a full comparison of link-in-bio tools, see our best options for 2026.

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