Instagram DM Automation Templates: 25 Flows You Can Copy
Staring at a blank automation rule and trying to figure out what to actually write is harder than it should be. Here are 25 templates, organized by use case, each with a trigger word, a public reply, and a DM you can adapt to your own brand voice.
Product sales
1. Price check Trigger: PRICE Reply: "Sent you the price! 💌" DM: "Hey! Here's the price for [product]: [price]. Let me know if you have questions or want to grab one: [link]"
2. Size availability Trigger: SIZE Reply: "Check your DMs for sizes! 📩" DM: "Here are our available sizes for [product]: [sizes]. Want me to hold one for you?"
3. Product link delivery Trigger: LINK Reply: "Link sent! 🛍️" DM: "Here's the direct link to grab this: [link]. Let us know if you need anything else!"
4. Restock notification signup Trigger: NOTIFY Reply: "You're on the list! 🔔" DM: "You'll be the first to know when [product] is back in stock. In the meantime, check out similar items here: [link]"
5. Discount code delivery Trigger: SAVE Reply: "Discount incoming! 🎉" DM: "Here's your code for [X]% off: [CODE]. Valid until [date]. Shop here: [link]"
Bookings and appointments
6. Salon or service booking Trigger: BOOK Reply: "Booking link sent! 💇" DM: "Ready to book? Here's our current availability: [link]. See you soon!"
7. Restaurant reservation Trigger: TABLE Reply: "Reservation link on its way! 🍽️" DM: "Here's the link to book your table: [link]. Looking forward to hosting you!"
8. Class or trial sign-up Trigger: TRIAL Reply: "First class is on us! 💪" DM: "Here's your free trial link: [link]. Pick a time that works and we'll see you on the mat/in the studio."
9. Consultation request Trigger: CONSULT Reply: "Let's talk! Check your DMs 📩" DM: "Here's a link to book a free consultation: [link]. Can't wait to hear more about what you're working on."
10. Real estate viewing request Trigger: VIEWING Reply: "Viewing details sent! 🏡" DM: "Here's the info for [property]: [details]. Want to schedule a viewing? Here's the link: [link]"
Lead magnets and resources
11. Free guide delivery Trigger: GUIDE Reply: "Guide sent! Check your DMs 📖" DM: "Here's your free guide: [link]. Let me know what you think, happy to answer any questions."
12. Checklist or template delivery Trigger: TEMPLATE Reply: "On its way! ✅" DM: "Here's the template we mentioned: [link]. Hope it saves you some time!"
13. Webinar registration Trigger: SAVE MY SPOT Reply: "Spot reserved! 🎟️" DM: "You're registered for [webinar name] on [date]. Here's the link to join: [link]"
14. Course enrollment info Trigger: ENROLL Reply: "Details sent! 🎓" DM: "Here's everything you need to enroll in [course]: [link]. Doors close [date], don't wait too long!"
15. Application link for coaching Trigger: WORKWITHME Reply: "Let's do this! 📩" DM: "Here's the application to work together: [link]. Fill it out and I'll follow up within [timeframe]."
Giveaways and engagement
16. Giveaway entry Trigger: ENTER Reply: "You're in! 🎉" DM: "Thanks for entering! Winner announced [date]. Good luck!"
17. Giveaway rules delivery Trigger: RULES Reply: "Rules sent your way 📋" DM: "Here are the full giveaway terms: [link]. Good luck!"
18. Poll or Q&A follow-up Trigger: YES Reply: "Got it! 👍" DM: "Thanks for weighing in! Here's more info based on your answer: [link]"
Restaurants and local business
19. Menu delivery Trigger: MENU Reply: "Menu sent! 🍽️" DM: "Here's our current menu: [link]. Let us know if you have any questions!"
20. Hours check Trigger: HOURS Reply: "Hours sent! ⏰" DM: "We're open [hours] today. Come on by!"
Coaches and educators
21. Free resource with follow gate Trigger: GUIDE (follow-gated) Reply: "Follow to unlock! 🔓" DM (after follow): "Thanks for following! Here's your free guide: [link]"
22. Discovery call booking Trigger: CALL Reply: "Let's chat! 📞" DM: "Here's my calendar link to book a free discovery call: [link]"
E-commerce and D2C
23. New arrival alert Trigger: NEW Reply: "Sent! 🆕" DM: "Here's a first look at our new arrivals: [link]. Shop before they sell out!"
24. Bundle or upsell offer Trigger: BUNDLE Reply: "Details sent! 📦" DM: "Here's our current bundle deal: [link]. Save more when you buy together."
Real estate
25. New listing alert Trigger: LISTING Reply: "Details on the way! 🏠" DM: "Here's the full listing for [property]: [details and link]. Want to schedule a viewing?"
How to actually use these
Copy the structure, not the exact wording. Swap in your own product names, links, and tone, a formal real estate brand and a casual streetwear shop shouldn't sound the same, even if the underlying trigger-reply-DM structure is identical.
The bottom line
Most Instagram DM automation setups follow the same basic shape: a trigger word, a short public acknowledgment, and a DM that delivers the actual value. These 25 templates cover the situations that come up most often across different business types, adapt the wording to your voice and you've got a working automation in minutes instead of starting from a blank page.
FAQ
Can I use more than one of these templates on the same post? Yes, multiple trigger words can run on a single post, each with its own reply and DM, useful when a post naturally invites more than one type of question.
Should I change these templates seasonally? For time-sensitive triggers like discount codes or event sign-ups, yes, update or retire them once the offer ends so they don't keep firing on an outdated promotion.
Do these templates work for any Instagram automation tool? The trigger-reply-DM structure is universal to comment-to-DM automation generally, so these templates adapt to most tools, including dmrabbit.
For a full comparison of Instagram automation tools, see our complete 2026 guide.
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