You post a Reel with an offer. "Comment PRICE and I'll send it over." It works, and a hundred people comment.
Now you have a second job. Read every comment, open every profile, type the same message a hundred times, remember who you already answered. Somewhere around the fortieth one you start falling behind, and the people who commented first have already lost interest. The post did its job. You could not keep up with it.
That gap is what dmrabbit closes.
How it works
You set a keyword once. Someone comments it. They get a reply in seconds, publicly under their comment, privately in their DMs, or both.
Pick a trigger word for the post. PRICE, INFO, LINK, whatever you say on camera.
Write what should go back. A price list, a booking link, a discount code.
Publish the automation and carry on with your day.
From then on every matching comment is answered immediately, whether it arrives at 9am or 3am. You can watch the whole thing in the inbox, where automated and manual replies sit in the same thread.
Who this actually helps
Sellers answering the same price and size questions on every product post
Coaches and consultants handing out a guide or an application link
Local businesses sending a booking link or a menu
Creators delivering something to people who engage, without living in the app
Why speed is the whole point
Someone commenting a keyword is telling you they are interested right now. An hour later they are somewhere else. Answering in seconds is not a nicety, it is the difference between a lead and a scroll.
You can also require a follow before the DM unlocks, so the people you help are the people who stay.
Getting started
Connect your Instagram account through Instagram's own login screen. No password to hand over, no Facebook Page to set up. The free plan covers 500 comment replies and 500 messages a month, needs no card, and does not expire.
Set one automation up on your next post and see what comes back.